2011 marked the 400th anniversary of Henrico County, Virginia, as the second permanent English settlement in the New World. The local government wanted to host a series of entertaining and educational events that highlighted the county’s rich history and culture. A primary objective of the yearlong celebration was to promote Henrico County and the surrounding region as a tourist destination. TK Promotions was honored to work closely with the County and to produce over 20,000 commemorative lapel pins. TK Promotions also worked with the public schools system and other county offices to design fun, creative promotional items to be given out at in the school system and other commemoration festivals throughout the year.